Earning "love" will be in the form of public relations - feeding the poor, contributing man-hours to benefit community efforts, hosting fund raisers for homeless shelters, safe houses for battered women and children etc. Simply saying "I'm the baby, gotta' love me" won't get it.
So it's important that brands have ways of monitoring what's going on on the web, and how to react. ' Been quite a few good posts on this over the year. Come across a few cases where it doesn't necessarily all have to be a real disaster (sorry, can't remember blog posts, maybe others might have some feedback on this), and one, where you can use negative reputation to reshape and kickstart refreshed brand (even so, want to avoid getting into that situation in the first place in case the damage really is irrecoverable.
As we are able to map out social graphs, I think that this will be huge in 09 and am fortunate enough to manage a few projects around this topic at work.
This seems a lot like Andy Sernovitz' post - recommend we merge them! Agreed that customers will demand NOT ONLY good customer service but better customer experience. The companies that offer this will develop a competitive edge in a weakened economy. Companies that position themselves as advocates who know how to "do the right thing" for the company will win loyalty.
Waitaminit. I think you may get down-voted for the same reason Prop 8 lost in California: It's difficult to tell what we're voting for here. I re-clicked (on the up arrow) when I realized you're talking about the bumpy ride blogging will take as it (along with the rest of the web) reinvents itself.
I see this one as an "almost", because it focuses only on revenue. As contributions dwindle, charitable orgs will rely ALSO on volunteerism. Social media and social activism were made for each other, and surprising new ways to volunteer and contribute will emerge.
meda22008
Earning "love" will be in the form of public relations - feeding the poor, contributing man-hours to benefit community efforts, hosting fund raisers for homeless shelters, safe houses for battered women and children etc. Simply saying "I'm the baby, gotta' love me" won't get it.
Disruptive? No, but an increasing role - absolutely. It's happening right now!
So it's important that brands have ways of monitoring what's going on on the web, and how to react. ' Been quite a few good posts on this over the year. Come across a few cases where it doesn't necessarily all have to be a real disaster (sorry, can't remember blog posts, maybe others might have some feedback on this), and one, where you can use negative reputation to reshape and kickstart refreshed brand (even so, want to avoid getting into that situation in the first place in case the damage really is irrecoverable.
very good idea!
How would you go about measuring "engagement"?
As we are able to map out social graphs, I think that this will be huge in 09 and am fortunate enough to manage a few projects around this topic at work.
This seems a lot like Andy Sernovitz' post - recommend we merge them! Agreed that customers will demand NOT ONLY good customer service but better customer experience. The companies that offer this will develop a competitive edge in a weakened economy. Companies that position themselves as advocates who know how to "do the right thing" for the company will win loyalty.
This seems a lot like Scott Monty's submission - should we merge them? They
Agreed. Just like any other medium of communication, there's this pattern of:
proliferation --> clustering --> partnering ---> consolidation ---> winners emerge
(And all along this cycle there is this thing called shakeout)
Open Source will make this very interesting!
Waitaminit. I think you may get down-voted for the same reason Prop 8 lost in California: It's difficult to tell what we're voting for here. I re-clicked (on the up arrow) when I realized you're talking about the bumpy ride blogging will take as it (along with the rest of the web) reinvents itself.
I see this one as an "almost", because it focuses only on revenue. As contributions dwindle, charitable orgs will rely ALSO on volunteerism. Social media and social activism were made for each other, and surprising new ways to volunteer and contribute will emerge.