2009 Social Media Predictions

Facebook Connect (or Google Friend Connect – it doesn’t really matter which.)  In 2007 we “had to have” Second Life islands and widgets.  In 2008, we “had to have” Facebook Fan Pages and iPhone Apps.  In 2009, marketers will continue to put tactics before strategy and implement next year’s shiny object to ‘socialize’ their web presence without quite understanding why it’s important to do so.  Hopefully, 2010’s shiny object will be “a strategy.” [from Greg Verdino]