2009 Social Media Predictions

Most of the best Social Media success stories are, naturally, about consumer-facing companies.  Yet the key benefits of Social Media - transparency, humanity, responsiveness - are of no less value to B2B marketing.  Already we see clients asking about "private social networks" that they can deploy amongst business partners, among other "2.0"-style ideas.  This is an emerging trend that will likely accelerate in 2009. [from Todd Defren]