So it's important that brands have ways of monitoring what's going on on the web, and how to react. ' Been quite a few good posts on this over the year. Come across a few cases where it doesn't necessarily all have to be a real disaster (sorry, can't remember blog posts, maybe others might have some feedback on this), and one, where you can use negative reputation to reshape and kickstart refreshed brand (even so, want to avoid getting into that situation in the first place in case the damage really is irrecoverable.
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With money tight and tensions high, consumers will not tolerate bad service. They will flip out, very publicly, using social media. [from Andy Sernovitz]
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1 point by Leigh Duncan-Durst 1 year ago 0 children
This seems a lot like Scott Monty's submission - should we merge them? They
