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For all the hype about services like Twitter and Facebook, there are many more millions of consumers (dubbed "Spectators" by Forrester) who don't "join," who don't blog nor consider themselves blog readers. Yet they likely participate quite frequently (albeit unwittingly) in Social Media, via Google searches - Google searches which serve up YouTube videos, blog posts, etc. Social Media-savvy SEO will be an ever-more-important factor for brands to consider as they seek to expand their influence beyond the "cool kids" crowd online. [from Todd Defren]
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