2009 Social Media Predictions

Measurement is the bugbear of Marketing.  I believe that marketers are growing pretty sick of this situation.  The single best approach, "market mix modeling" (as promoted by big brand portfolio managers such as P&G) is simply too complex and expensive.  Look for a well-respected marketing guru to advocate for a simplified approach that all can rally 'round.  I nominate everyone involved in this email string, for starters. Guy? Seth? Ann? [from Todd Defren]